10 Magazine.
Today at university I semiotically analysed a fashion magazine that I knew and a fashion magazine I hadn’t read up to yet.
My class were asked to go and buy a magazine we have never heard of and so this for me was my ideal task as I have loved magazines since I was young, collecting magazines and watching them build up along my shelf, strangely, makes me happy. So I chose to buy the magazine 10 - which is a high end fashion magazine and I cannot believe I haven’t read it until now!!
We were asked to analyse an image from the magazine we knew, for me I chose Cosmopolitan, and then an image from our new unread and unknown magazine.
I chose to analyse this image from the magazine 10..
The reason I chose this image is because it isn’t your typical fashion image showing off the brands clothing/jewellery in a fantasy way - instead it gives a whole different meaning to black V white.
In my view, from the way the lady is dressed in snake skin from head to toe, to oozing glamour yet being pushed around her bedroom in her wheelchair by her carer, rather than a family member, connote that she perhaps has the money to wear anything and represent herself the way she wants yet behind closed doors she is isolated. The fact that her carer is in her bedroom implies that she doesn’t have anyone close to her that is willing to nurse her and so yet again she uses her money on someone to attempt to make her feel better. The way her hair has been portrayed as grey and back combed hint her true age. The fact she has a zebra skinned rug laying on the floor yet is contrasted with simple white sheets imply that money doesn’t buy happiness.
Which confuses me as to why DSQUARED2 have chosen to present their brand in this way - are they implying that you could have all the money in the world and spend it on anything you want yet nothing buys true happiness and love? That everything isn’t as black and white as you think?
What do you think?
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