Following on from my post on marketing techniques I would like to share with you a brand I believe are excelling in the way they portray themselves.
Liz Earle is a Great British Beauty Brand that was founded in 1995.
They say 'We are passionate about all that we do and create products that really work on every skin type by harnessing the potent powers of the finest quality naturally active ingredients'.
The range was founded due to two friends deciding there was a gap in the market to develop a product range that really worked, was pampering yet affordable, simple to use and for everyone - no matter what their age or skin type.
They were determined to use the best possible naturally active ingredients, which inspired the name Naturally Active Skincare. They also set down clear principles from the outset that included a
genuine commitment to quality and service for their customers. From the integrity of the ingredients and the friendly voice on the phone, to the way each individual product is beautifully hand tissue-wrapped and the in-depth advice the customer care team provide.
I, myself have used Liz Earle for a few years now. Ever since my mother bought the products as a gift for Christmas a few years ago, I have never been amazed at a product as much. I now ask for Liz Earle gifts every Christmas without fail.
It's the soft touch of cream onto your face in the morning and the deep exfoliating texture at night when you are eager to rub your make up off and feel fresh faced that stands out to me. Plus knowing that they do not test their products on animals or use genetically engineered products.
Since the first time I used it four or five years ago to this day I have never wanted to use any other beauty products - It's hard to explain why unless you try it for yourself.
If you want to look at the products online here is a link http://uk.lizearle.com
*They are currently displaying several offers around the Christmas period such as free delivery on orders over £35 OR 3 FREE beauty products when you spend £50.
Here is a video with the founders of Liz Earle and their views on scooping yet another award https://www.youtube.com/watch?feature=player_embedded&v=KLL0buEKFtI
Thank you for reading X
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