Statistics Of A Fragrance Consumer

Through researching about the fragrance market, the consumer and what's missing I have found some key facts to be used throughout my own presentations and booklet work - I will continue to add future points throughout my research so be sure to take a look back over the next few weeks!

Did you know...

1. Only 8% of fragrance users choose celebrity launches
2. Overall only 3% of fragrance users agree they prefer scents which have been customised specifically for them; however this likely reflects the limited availability of these services
3. The fragrance market sales approached the 1.5 billion mark in 2014
4. Shoppers spent 9.2 billion on beauty and personal care products in 2014
5. Fragrance brands are keen to explore flavour to promote new launches i.e. Nina Ricci partnering with a French luxury bakery.