Brand Development: Forget Me Not

Influenced by the rising statistics regarding Alzhiemer’s; Forget Me Not help to combat both the heartache and the loneliness of both living with and supporting someone with Alzheimers by offering a bespoke fragrance making class for both the patient and their carer. With half a million women in the UK living with dementia, Forget Me Not provides comfort as well as a methodical, creative approach. 

Key Insights that drove forget me not:

Macro Trends:

 Empowering women  Ageing Generation  Sustainability  Environment  Wearable tech  Big data  Social media  Industrial Evolution

Micro Trends:

 Getting into shape  Crop and composition  Essence explosion  Grey generations  Sex appeal  Not so innocent  White out 

 Art of seduction  Crystal Clean  New Nudes

Forget Me Not allows the patient and their carer to unwind for the afternoon. With our very own  professionals, equipment and materials - no experience is neccessary. Our aim is to provide the ultimate relaxing experience as long as you bring your imagination. 

The main concept that led us to create this niche brand is that there is not one single fragrance making class for alzhiemer patients and yet it is proven that scent is the number one sense to evoke memories. 

What we are marketing is an experience that allows the pressure to be taken off of our consumer for the afternoon, ultimately allowing herself to unwind and delve into something both therapeutic and creative. 

To see the full presentation of Forget Me Not's Brand Development visit: http://issuu.com/ellahigham