Forget Me Not: Graphics Briefing

Our project is to create our own fragrance brand. Through primary and secondary research we selected our macro trend as ‘Age generation’.

Influenced by the rising statistics regarding Alzhiemers; Forget Me Not help to combat both the heartache and the loneliness of both living with and supporting someone with Alzheimers by offering a bespoke fragrance making class for both the patient and their carer. 

Our booklet is to brief graphic students on the different features of our end design requirements. 

It is important that Forget Me Not reflects memories, celebrates family and tradition, inspires creativity and creates an enjoyable, happy experience.

Both our bottle and packaging and logo will take inspiration from the likes of Aesop, Alex Lixfield and Herbivore Botanicals. Our main aim is to create an authentic, genderless gift package that will then be taken to the fragrance making class. We as a brand are collaborating with the existing charity ‘Forget Me Not’ as it will ultimately benefit both brands and so this needs to be noticable within the gift package. By ourselves collaborating with such an established charity will spread the message for our upcoming classes as well as the Forget Me Not charity benefiting from having a sister brand that offers further help and creativity as well as gaining 10% of our profits. 

Our main priorities for the design are:

 Authentic
 Logo featured
 Branding throughout merchandise 
 Sold on website/blog/forum
 Links to our consumer 
 Genderless 
 Neutral
 Simplistic
 Environmentally friendly

Our main inspirations came from online Pinterest boards and magazines. To see more of our imagery visit https://www.pinterest.com/highamella/

To see my individual graphics booklet visit http://issuu.com/ellahigham/docs/ella_higham___n0487463___fragrance_