We decided to go ahead with our initial thoughts and created the brand 'Forget Me Not'. Our brand offers fragrance making classes for alzheimer patients and their loved one. 'Forget Me Not' is a niche brand and is very much 'a big idea' as there is not one fragrance making class specifically for alzheimer patients established currently.
Consumer Profile:
Jenny is a fifty two year old, married for fifteen years and a mother of three grown up men. You will find Jenny working thirty hours a week as a jewellery designer based twenty minutes drive away from her country home. The rest of her time is spent primarily looking after her mother who was diagnosed with early signs of alzheimers one year ago, since then it has been getting progressively worse. Jenny attempts to keep positive by painting, riding her beloved horse, Noah, and taking her dog, Duke, on long walks down the country lane. Jenny loves to cook freshly made evening tea for herself and her husband and occassionaly invites her mother and her partner over to join, however she cannot help but feel a huge strain on her shoulders when trying to think of new and interesting places to take her mother that they can both enjoy.
Jenny realises that she herself is only getting older and whilst she cannot bear the thought of anything happening to her mother, she fully acknowledges that alzheimer’s is a gradual illness and so wants to participate in activities that both of them can enjoy throughout the precious time they have left together.
Keep checking back to see how our brand flourishes!
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