The last decade has seen faster fashion than ever before. With high street stores capturing their own take on designer collections in just six weeks - the product is already on the coat hanger ready for the consumer.
The fashion landscape is forever altering however the challenges of producing these ranges with such velocity are taking a real toll on our environment and our health.
The dramatic deadlines for the pressured workers make for dramatic headlines that hit the UK and worldwide consistently. Do you know that the cotton picking process uses forced labour each and every day? Did you know that in 2013 there were 11 deaths during the harvest, one being a six year old child?
We say we are ‘just nipping out to get some wardrobe essentials’ but those essentials are not basic. How many pairs of jeans do you own? The China province of Xintang is known as ‘The jeans capital of the world’ due to the fact it produces 260 million pairs of jeans every year. But how are all of those made? They are made because there are thousands of children and elderly people participating in the production which uses toxic dyes to achieve our favourite shades of indigo.
These dyes are polluting surrounding waters - these rivers are what local families have to wash in alongside eating and washing their food. Denim matters.
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